During a recent workshop with the Op-Ed Project, a program launched by Echoing Green Fellow Katie Orenstein that is bringing more women’s voices into public discourse, I struggled with an exercise designed to help the participants talk about our areas of expertise. In the workshop with me was a stunning array of women with tremendous accomplishments under their belts.
The exercise was simple, I thought at first, just a fill-in-the-blank exercise. My name is Yasmina and I am an expert in _______ because _________. The only instructions were to make it narrow, specific and short. Little did I know that I would struggle so mightily with this simple task, even after watching over a dozen women go through the exercise before it was my turn.
Make it narrow. Sounds simple enough, but I couldn’t do it. I was so worried about not communicating the breadth of my knowledge, that I picked an area of expertise that was both hard to communicate, and far from unique. It was something about helping entrepreneurs solve major global challenges. Huh? One by one, each woman struggled to state one area of expertise that was narrow, and in which they had more expertise than others in the room.
An expert in International Affairs? No, try “I’m an expert in backpacking across Kyrgyzstan as a journalist.”
An expert in children’s literature? No, try “I’m an expert in Free to be You and Me.”
As I listened I found these new answers painfully narrow. Yet the revised answers made me far more curious to learn from these diverse accomplished women. And of course, one can be expert in lots of different things. But why bother figuring out how to describe a narrow expertise? Because someday, you may need to share what you know with someone else, and it they will probably want to know something specific. But as I try to think about what I know that makes me some kind of expert, it seems impossible to think of anything for which there aren’t 5 people I know that have deeper expertise. So maybe there’s another way to get at this. In the past few weeks several people have asked me to speak to them to share my expertise (who knew?). All of these people are working on projects with real social impact with organizations I deeply respect, and I haven’t hesitated to share with them what I know.
I have a momentary pause – do I know enough to be of assistance? And then I decide I’ll let them decide. I’ll share what I know, no more, no less, and they’ll decide if it’s helpful. They may not reveal to me whether it is truly useful, but worst case scenario, they’ll know I tried to be helpful. And I’ll learn a little more about what I know. Because whether or not I ever figure out what I’m an expert in, I do want to learn how my knowledge can help others.
So, after my recent conversations with people who seemed interested in what I know, here’s take two:
My name is Yasmina and I’m an expert in how to tell the story of a social enterprise because I’ve been working with social entrepreneurs on 5 continents for 15 years, helping them share their stories at events, through media and in academia.
It’s a start. What’s your expertise? Remember, narrow. specific, short.